Snowboarding Essay Example

Snowboarding Essay Brad Ogden Mr. Buffington English 104 2/17/11 There is nothing more beautiful than being a part of a community. A community is a group of people with a common interest or goal who interact with each other and unite together to make what they stand for special (Students, English 104, 2011). A community can be a school, a city, a team, or simply a hobby that is shared and enjoyed together. There is a community for almost anything and no matter how big or small it is, it means a great deal to the people that are a part of it. I would consider myself a part of numerous communities but one that I especially value would be the community of snowboarders. I have had a passion for snowboarding since I was very young and my passion has only grown and matured more as I have gotten older. This passion originated from a Disney movie, â€Å"Johnny Tsunami†, where the main character is a young snowboarder who is very talented and brave. I would watch this movie every chance that I got and it summoned my love for the sport because I could not think of anything cooler than becoming snowboarder. In the movie there was one quote that stuck with me and is still an essential value to myself, â€Å"Go big or go home. † That has stuck with me my whole life; it gave me the courage to get on a snowboard, has helped me stomp my first tricks, and helped me overcome many fears of injuring myself. That quote will stay with me and will continue to help me become a better snowboarder. Becoming a part of this community made me realize that I can say that I can consider a stranger on a snowboard somewhat of a brother or sister, which might sound strange but there is a connection between two people that share the same passion. We will write a custom essay sample on Snowboarding specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Snowboarding specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Snowboarding specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The most important asset to every snowboarder that generates the passion for snowboarding is his or her snowboard. A snowboarder without a snowboard is like a soldier without a gun or a mom without a child, without it the title is deficient. The snowboard is the key to all the locked doors and with it you can reach unimaginable goals and keep the passion for the sport burning. I first got to experience the thrill of riding a snowboard when I was ten years old on a trip to Perfect North Slopes in Indiana with my best friend and his family of experienced skiers. My best friends mother insisted that I tried skiing before I got on a snowboard because snowboarding is apparently more difficult than skiing, which I found to be erroneous after falling several times on skis going down the bunny slope. After I traded my skis in for a snowboard the day became much more thrilling. The feeling I got from snowboarding on that day was almost as electrifying as the first time I fell in love, it was something that I continued think about everyday and no matter how badly it hurt me, I wanted go back for more. From that point on, each time I would hop off the ski lift it was like another adventure, and each time my love for it would grow. Of course I wasn’t hitting frontside indy grabs or 5400’s from the get-go, which are semi-difficult moves that include a series of spins and grabs while gliding through the air after hitting a jump. Just like every newcomer to the sport I had my fair share of spills. Throughout my years of snowboarding I have knocked teeth out, broken my tailbone and arm several times, dislocated my shoulder, and have simply fallen so hard that it seemed the snow beneath my board turned into asphalt as I approached the impact zone. Even though I have suffered these injuries I have continued to go out and push myself to become a better snowboarder. The snowboard brings numerous values to the table, such as determination and patience but it all depends on the rider and the thrill they are searching for. For some riders, it is a simple way to escape from the world of stress and hard times and is just a good time relaxing, for others it is simply another outdoor adventure, and for the people for whom it is more than a hobby like myself, it is a way of life. For us, snowboarding is used as a way to see how far we can push ourselves past the realm of apprehension into a place where we can be totally confident and fearless. Snowboarding introduced a plethora of values, which have all made me a more mature and diligent individual. Snowboarding can be very frustrating at times, it is not a sport that you can simply shoot from the hip and expect to become successful, which is why you have to be determined, patient, disciplined, confident, and outgoing. Determination is huge in snowboarding because if you’re not determined to get any better then you’re not going to, you have to want it so badly that you will to push yourself each run so that you can possibly become the next professional snowboarder chairman like Shaun White or Travis Rice. With determination comes patience, to get better you not only have to be determined to improve every time but you have to realize that it takes years to become a well-rounded snowboarder. Do you think 10-time snowboard gold medalist Shaun White hit a double mctwist 1260 or simply hurled himself off 22-foot edges of a half pipe with an accumulation of spins, flips and twists right off the bat? No, everything that White attempts on a snowboard is meticulously thought out and fine-tuned (RED, WHITE AND FLYING HIGH, Kirby, 2010). He practices regularly to continue to push the limits of physics and the human body, which lead to the creation of new tricks and the growth of a more extreme snowboarding community. Patience goes hand-in-hand with discipline. Riding can become very frustrating so it is crucial that you keep a good head on your shoulders and rise each time that you fall. If you fall nine times you must stand up ten times and to do that you must be confident and outgoing on every single run. Second guessing yourself on a snowboard is very dangerous because if you are not confident during an attempt to land a trick then you will hurt yourself physically and mentally even more than if you were to give all your effort and still fall. You cannot be scared of the potential appalling outcomes from snowboarding because if you are fearful that you might hurt yourself or embarrass yourself then you will not be able to completely push yourself to your greatest capabilities. Snowboarding is one of the most difficult sports to be good at, it takes a very long time to become consistent and successful but if you put forth all the values that are installed in a good snowboarder, you yourself can become a talented rider as well. Another beautiful aspect of the snowboarding community is its fashion. Snowboarding is a hybrid culture, which combines aspects of grunge, punk and hippy cultures, and more latterly hip-hop and dance cultures, amongst others (Snowboarders vs. Skiers, Edensor and Richards, 2005). These diverse cultures, which all have different styles, wear very similar clothing while n the slopes because of the demands for the fashion. These styles typically include baggy pants, beanie hats and jackets. Unlike other sports where you can tell how talented a person is from their body type, snowboarders clothing styles assume great prominence in achieving distinction amongst members of the community. Most of the time you can look at a boarder and tell ho w good he or she is simply by what they are wearing (Pollio, 20, snowboarder). I wear baggy pants, a plain shirt, a black pinstriped jacket, a black or blue beanie, and goggles. This is the basic swagger of a snowboarder but there are other reasons for wearing this clothing other than it looks cool and that everyone else in the community wears something similar. For example, I wear baggy pants because loose clothes are required for maneuverability when doing tricks and turns on a snowboard. The catch to looking good on the slopes is not only to dress like you know how to snowboard; you have to ride like you know how to snowboard. Someone could walk out with a brand new board and you would think he is good initially but once he falls numerous times you would consider him a poser or a lame. Clothes are subordinate to the performance of a snowboarder but they are intimately linked to the degree of skill of the wearer. Not everyone seeing snowboarder’s style as â€Å"cool† or fashionable, some of the biggest haters of snowboarders are skiers. There has always been tension between the community of snowboarders and the community of skiers since each of the sports was created. Snowboarders refer to skiers as conformist, over-cautious and inexpressive. Skiers refer to snowboarders as subversive, reckless and boisterous. You could say that these stereotypes are true to a certain degree. Snowboarders and skiers have a serious problem with sharing the snow, which is where these stereotypes start to reveal themselves. A snowboarder would be considered reckless because he or she will cut off a skier because skiers go too slowly and they somehow are always in a snowboarder’s way. A snowboarder would seem subversive because they are rebellious and do whatever they please on the slopes simply because they can and want to see a reaction out of a skiing passerby, and they would seem boisterous because that’s how they are; full of energy, rowdy, unruly, and always excited. Skiers think they are superior to snowboarders because their sport has been around longer and it is more proper and professional, when in reality they are no better than any snowboarder. The conflicts between snowboarders and skiers are part of a broader, uneven process in which the competing performances of their diverse styles of movement attempt to claim space (Snowboarders vs. Skiers, Edensor and Richards, 2005). Snowboarders and skiers are in an ongoing battle to territorialize space, to claim it from other users and from those who have controlled space by establishing rules and conventions about what constitute appropriate embodied functions, performances and symbolic meanings (Snowboarders vs. Skiers, Edensor and Richards, 2005). The snowboarding community is constantly growing and the members of it are pushing the sport to limits that have not been reached yet. The best part about those limits is that they are infinite and thanks to professional snowboarders like Shaun White, young snowboarders are inspired to achieve something as great as him. Riders like White prove that the capabilities of snowboarders are limitless because after each goal made there is more that can be done to improve it. Snowboarding is a sport with no boundaries; you can ride down a slope as fast as you want, you can ride through the woods weaving your way in and out of trees, grind on a rail or a tabletop, hit whatever trick you want, make up a trick, descend off of a mountain pinnacle and the list goes on. It is a sport that will keep growing and will continuously be taken to heights that only ascend. There is no telling what the future holds for snowboarding; with the next generation of snowboarders comes another potential boarder who will completely flip the snowboarding game on its head, kids are starting to snowboard at an early age and they will develop the sport into something more mind-blowing and awesome than it is right now. With a new generation of snowboarders comes a new generation impossible tricks that are already in the process of being mastered by professional snowboarders all around the world. The community of snowboarders is very special because even if a snowboarder is not trying to change the pace of the game, they are simply having a great time with fellow snowboarders and that is all that matters. For snowboarders like myself, we want to take snowboarding to the next level and that determination keeps pushing us boarders past the fear of injuries and failure to the thrones and the mountaintops. Works Cited Edensor, Tim, and Sophia Richards. Snowboarders vs Skiers: Contested Choreographies of the Slopes. Leisure Studies 26. 1 (2007): 97-114. Print. Marquardt, Katy. â€Å"King of the Hill in Snowboards. † U. S. News World Report (2008) Vol. 145, Issue 7 Kirby, Jason. RED, WHITE AND FLYING HIGH. 123. 8 (2010). Print. Murphey, Austin. Good n Ugly. Snowboarding 10. 8 (2009). Print.

Famous writers on writers block - Emphasis

Famous writers on writers block Famous writers on writers block Writing is easy: all you do is sit staring at a blank sheet of paper until drops of blood form on your forehead. So said Gene Fowler, the American journalist and author. If you and your forehead have ever felt the pain of writers block, its worth taking some advice from some distinguished fellow sufferers. Although many of these come from creative writers, the same rules often apply. Accept a degree of imperfection I think writers block is when you say to yourself, I could write something, but it wouldnt be good enough. Theres no such thing as a complete inability to write a sentence. Scott Adams, creator of Dilbert If I waited for perfection, I would never write a word. Margaret Atwood, Canadian author Call it fear, call it perfectionism, call it Al. Whatever you call it, one thing is certain: an imperfect report or proposal will be much more effective than no report or proposal. Tough love Writers block a lot of howling nonsense would be avoided if, in every sentence containing the word WRITER, that word was taken out and the word PLUMBER substituted. Do plumbers get plumbers block? What would you think of a plumber who used that as an excuse not to do any work that day? The fact is that writing is hard work. Philip Pullman, British author The art of writing is the art of applying the seat of the pants to the seat of the chair. Mary Heaton Vorse, American journalist, novelist and activist Telling yourself you cant do it wont get it done. Telling yourself its a job, and one youve done before, might help to. And youre definitely not going to finish while youre gardening/taking up DIY/repainting the shed/learning to salsa etc. Get going You would think that after so many years I might have mastered the art not of writing but of putting myself in a position to write. Stephen Fry, British author, actor and comedian The scariest moment is always just before you start [writing]. After that, things can only get better. Stephen King, American author The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one. Mark Twain, American author Have a routine and stick to it. And dont panic if you dont have one yet. Just set yourself a time to start. Work for a short period, and then take a five-minute break. Repeat as required. And if the ghost of the unwritten document is haunting you, break it down with planning exercises such as a mind map and a reader profile questionnaire. Keep going I have to get into a sort of zone. It has something to do with an inability to concentrate, which is the absolute bottom line of writing. Stephen Fry You could be distracted by fear or by the latest email to land in your inbox, but either way its possible to train yourself to concentrate. If this involves turning off your phone, listening to music or sticking in earplugs, so be it. Learn what works for you, and practise. By gradually increasing the length of each short burst of work, interspersed with breaks, you will soon get into the zone. Last resort And if none of these quotes have struck a chord with you, consider this one: Writers block is a fancy term made up by whiners so they can have an excuse to drink alcohol. Steve Martin, American actor Cheers. And for more block-busting tips, see the article Tips for breaking through the barrier.

Innovation in sustainable engineering design (Electrical and Essay

Innovation in sustainable engineering design (Electrical and electronic engineering) - Essay Example This life experience has matured me in many different ways and made me a stronger person. Soon after my parent’s separation, I realised that not only do I have to live a humble and simple life and not get disheartened by my friends around me who might be able to afford the latest technology; I also need to become the financial source for my family and learn to survive with the minimum. Whilst having to work as a Newspaper boy at the age of 14, I also had to make sure I learnt English as soon as possible so that I could achieve good grades and be able to complete my Education at a higher level and hopefully end up having a decent job. During my secondary education I did a lot of voluntary work in several fields such as an electrician, gas engineer, construction worker, mechanic, charity worker (The Shooting Star Children’s Hospice, The Royal British Legion and Humanity First), community events, financial advisor and sales assistant in an electrical appliances store. All of the above voluntary work has improved my communication skills, organisation skills and has provided me with valuable knowledge in several different areas. One of the subjects which I thoroughly enjoyed at school was system and technology. Since a very young age I always had a keen interested in engineering and technology. In year four in Germany, I remember I came up with a clever yet simple idea for my project. I took out a small generator machine already attached to a gear box from a toy car, then attached it to a small plastic shaft and then joined this to a rotor hub made out of rubber. I then folded a few paperboards and shaped them into four blades and attached them to the rotor hub. Finally, I added a few batteries and a fan was developed. My teachers were very impressed. This increased my creativity further and I carried on experimenting with new designs. I also used to

Identity in the Indian Ink Essay Example | Topics and Well Written Essays - 1250 words

Identity in the Indian Ink - Essay Example The novel teams up with ideas that are fascinating as well as characters that revolve around an English woman who was visiting the subcontinent during the years that were yearning in the British Empire dominance (Davis 33). British and Indian definition of Identity The British people define Indian identity in terms of the behavior and culture the Indians display. For instance, the nude picture is a representation of Indian culture as evidenced by Flora when she says, â€Å"this one is for yourself†¦I’m pleased† (Stoppard 74). The picture is nude to represent Nirad’s tradition as well as a revelation that he had stopped aping the English. However, Nirad meant to please Flora who had always told him to stick up for himself and stop doing everything the English do (Stoppard 43). This causes a cultural clash because Flora wants Nirad to be himself. Nirad wants to impress Flora using his knowledge of English culture and of England. Using oils in painting was Engl ish and not Indian; therefore, Nirad had to make the painting nude in order to be Indian. Thus, the British defined Indian culture based on following Indian roots and keeping away from English culture. Traditionally, Fosters which is a passage to Scotts and India the Raj quarter, the play examines experience in the colonial field by focusing on the relationship between given couples. Throughout the play, Flora’s and Nirad’s relationship changes from being a formal one to being an intimate one. Their relation brings in major points of culture clash and tension too. Identity as displayed by the Characters Identity is given much attention throughout the play, especially as can be traced in different levels but it is clear in the relationship between Flora and Nirad. Stoppard chose an original way of presenting the identity in their relationship because he represents them using the art. In this respect, his idea of â€Å"skill without imagination,† is craftsmanship and offers numerous helpful objects, e.g., wickerwork, picnic, and baskets. Imaginations devoid of skill yield modern art. This is interesting because it reveals his view on the art as well as power of the human imagination, which should interpret and perceive the arts as it was done by the main characters (Kelly 50). The British as well as Indian perceptions during the colonial past are depicted in close parallel with the perceptions of the refashioned post-colonial. The reflection of Stoppard on the Anglo-Indian hybrid identity as well as combined cultures, i.e, Anglo and Indian in nature are traceable in the vastly Anglicized contemporary nature of Anish who opposes Mrs. Swan concerning imperial history topics and articulates the dominance of Indian culture, although he states, â€Å"England is my home now†¦I have spent half my life here" (Stoppard 18). His spouse is an English lady who is a contemporary deconstructive style painter, not like his father. Among the most conf licting viewpoint regarding the Empire’s past start to arise when Anish states, "The first War of Independence" or "The Rising of 1857", which Mrs Swan calls "The Mutiny" ( Stoppard 17). The author offers a similar voice to the two viewpoints as a somewhat heated contest on imperial history follows. An exemplar regarding Mrs Swan’s opinions is, "We were your Romans, you know. ...We might have been your Normans" (Stoppard 17), after which Anish persuasively puts forth his viewpoint.

Tony deep-success of an entrepreneur Essay Example | Topics and Well Written Essays - 1500 words

Tony deep-success of an entrepreneur - Essay Example Deep has found the potential for food products being the basic need having constant demand. He sensed the opportunity and tried to cash on it. The option for selling eggs has worked out for him and he has succeeded in running the business. Deep was personally involved in selling and he has made up a clear idea of the potential of the business and gave an equally good response. Success of a business venture always depends on looking for new business avenues; really understand the problem and the market around it22. Tony deep with his strong zeal to earn money has proveked him to look for the best and innovative options. He first ventured into selling eggs and sustained then started looking into other possible options. Tony deep has started looking into new products which are ethnic and unique33. He with his strategies tried to make available the fresh products. For marketing and preserving these products he needs to know the right preservation techniques. He with his experience in canning has give an innovative idea up an idea for establishing warehouses store for food items and spices and selling them. He idea was to establish warehouses to store the products and market them around the region near the warehouse. Tony Deep has taken his brothers help in developing the business. He has opened several of them and tried selling products in and around the region. Chapter-02: Mission statement-vision To explore and create opportunities for better living can be termed as a mission statement. To provide fresh and safety ethnic food for the people by better reach. He build the dreams that he elevated as his mission as he allowed his family members to team up with him and build a strong source of organizing system. He never giving up and striving to excel made him to reach his goal i.e his dream t o earn and mark his identity. Tony has picked one mode to earn quick money by direct selling eggs. He himself has been in the market which made to know the best selling products and availability44. Tony deep has released that the products which he was planning to sell needs quick disposal, fresh to make the customer buy from him. Deep has concentrated on the south Asian population from where he has descended. He has created good knowledge of the basic requirements of Indian cuisine55 and availability in U.K. Thus he picked an area where he can explore. Indian has rice as their staple food like to eat spicy recipes. So Tony deep in order to gain from this lifestyle of ethnic Indians groups he started selling spices, basmati rice which is quite famous among Indians. He used to store them with all right technical bases to sell. Tony has established his business at important specific locations making available at the customers convenience. He has chosen the products which require good preservation techniques to keep the goodness of the products. He has adopted a new way to serve better by opening up ware houses. He has introduced new products which are rare for the British like the spices, basmati rice. These spices are to be bought from India or from other country. Before selling to the customer he needs to store in an appropriate place. He has build the

Advertising Designed To Differentiate Remind Inform And Persuade Marketing Essay

Advertising Designed To Differentiate Remind Inform And Persuade Marketing Essay Advertising is one part of the promotional mix, and therefore advertising objectives will be set in line with overall Promotional and Marketing Objectives, which in turn will relate to the organizations overall Corporate Objectives. In general, however, there are three main categories of advertising objectives a business might set itself in terms of whether it seeks to Inform, Persuade or Remind the target audience. Types of advertisement: Inform: Informative advertising, seeks to tell the market about the product, explain how the product works, provide information on pricing, and build awareness of both the product and the company. Such objectives are normally pursued at the launch of a new product, or re-launch / up-date of an existing product. Its the product of Pepsi Company and wants to inform people about it. Presenting different taste and verity of the product in daily print Electronic media to influence people towards product. Persuade: Here objectives are to encourage the target audience to switch brands, make the purchase, and create a preference in the market for the product as opposed to its competition. Advertising of this nature is required in highly competitive markets, where a range of products compete directly with each other. In such circumstances businesses often seek to differentiate their product through Comparison Advertising either directly or indirectly comparing its product to that of its competitors. Here Nestle Pakistan wants to inform public about the price of Product NIDO Price. That its price 39 rupees per liter and also persuade that it is low price then market price as well as grater Quality. Their target market is for product childrens. Remind: Reminder Advertising is used to maintain interest and awareness of a well established product in the market, often in the latter stages of its product life cycle. It is often used at the Point-of-Purchase to remind consumers of the Brand. Such advertising is used by the likes of Coca-Cola and other leading brands, to maintain their position in the market. Nestle Yogurt is well know product of Nestle Pakistan, they advertise just remind people about the product. http://en.wikipedia.org/wiki/Advertising P-5: Evaluate appropriate uses and applications for advertising in two given situations. Uses of advertisement: Advertisements are used to tell the audience what products you are selling, services you provide and the type of business you do such as whether your business provides finance company loan services for purchasers. Advertisements may be used to notify the public of the date and venue of an event. They inform consumers of what is available with a view to get the customers into the store and make sales. Other Uses are Corporate Communications Incentive Programs Multi-State Marketing Campaigns Multifunction/Department Management Regional Markets Prominent Client List Strategic Advertising Account Marketing/Sales Vendor Research Selection Strong Customer Relations Print/Newspaper Trends Marketing Program Execution Uses in Reminding: Brief messages designed chiefly to keep a product in the mind of the consumer once the product is already familiar. Reminder advertising usually follows an extensive advertising campaign, and therefore does not elaborate on the reasons to buy the product. Common examples of reminder advertisements are those found on matchbooks and pencils and in skywriting, as well as the more traditional media vehicles. Advertising designed to remind consumers of the benefits of a product or service, or of their current need for those benefits. For instance, the XYZ Company may seek to remind consumers of their need for XYZ anti-freeze when the weather begins to turn cold. Uses in Persuasion: This is the basic rule when it comes to persuasion in advertising. No matter how enticing the woman in a poster for a liquor brand might be, its not going to work if your target audience is composed of straight women. They just wont go for that. The same logic applies to when youre catering for the rich and the poor. You have to study your target group in order to come up with the most suitable ad campaign. Watching the news can prove to be a very effective mode of persuasion in advertising. By keeping yourself tuned into what is happening globally and locally, you are able to put your brand or your client into context with your target market. For example, if youre assigned to come up with an ad for vitamins and the rainy season has arrived, you can use the weather to convince your market that they need vitamins. Persuasion in advertising can be as direct or indirect as you want it to be. Some brands have even been known to make use of certain celebrities to actually tell people to support a certain brand. Whichever road you choose to take, it is very important to take note of your target market (because theyre the ones youre supposed to convince) and take advantage of current events to help you do it. P-6: Evaluate the role, organization and functions of agencies in the advertising process. Advertisement Process: http://www.ipa.co.uk/write/images/uploads/process.jpg Advertisement agency: An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the clients products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Role of advertising agencies in advertising process: A plethora of Businesses, Corporations, Government Organizations and Non Profit set-ups hire advertising agencies   to advertise their products, brands and services to present and prospective customers. Understand the Product / Company: An advertising agency begins by getting well acquainted with the clients goals, products target audience. This knowledge proves beneficial in planning and creating an effective advertising campaign. The advertising executives work towards creating an effective advertising campaign (a single or a series of attention grabbing and unique ads) which is within the clients marketing goals and budget. This includes creating interesting slogans, attractive jingles and attention grabbing body copy for advertisements. The client has the final word and may ask for rework. Plan Create an Advertising Campaign: Once an advertising agency understands its clients needs, the process of brainstorming and planning begins. Keeping in mind the clients goals (which can range from pushing sales of its products and services introducing new products in the market reiterating its brands benefits attracting new customers or keeping in touch with old ones Strategize: Some Companies like to outsource their overall marketing responsibilities to advertising agencies. In such a case, the ad agency takes over the process of brand building, strategizing and pushing sales through other promotion techniques like sales promotions etc. Organization of advertising agencies:- Broadly there are 6 departments in any advertising agency Account Servicing Account Planning Media Creative Production Finance and Accounting Account service department The account service, or the account management department, is the link between the ad agency and its clients. Depending upon the size of the account and its advertising budget one or two account executives serve as liaison to the client. The account executives job requires high degree of diplomacy and tact as misunderstanding may lead to loss of an account. The account executive is mainly responsible to gain knowledge about the clients business, profit goals, marketing problems and advertising objectives. The account executive is responsible for getting approved the media schedules, budgets and rough ads or story boards from the client. The next task is to make sure that the agency personnel produce the advertising to the clients satisfaction. The biggest role of the account executive is keeping the agency ahead of the client through follow-up and communications. Media department The responsibility of the agencys media department is to develop a media plan to reach the target audience effectively in a cost effective manner. The staff analyses, selects and contracts for media time or space that will be used to deliver the ad message. This is one of the most important decisions since a significantly large part of the clients money is spent on the media time and/or space. The media department has acquired increasing importance in an agencys business as large advertisers seem to be more inclined to consolidate media buying with one or few agencies thereby saving money and improving media efficiency. Creative department To a large extent, the success of an ad agency depends upon the creative department responsible for the creation and execution of the advertisements. The creative specialists are known as copywriters. They are the ones who conceive ideas for the ads and write the headlines, subheads and the body copy. They are also involved in deciding the basic theme of the advertising campaign, and often they do prepare the rough layout of the print ad or the commercial story board. Creation of an ad is the responsibility of the copywriters and the art department decides how the ad should look. Production department After the completion and approval of the copy and the illustrations the ad is sent to the production department. Generally agencies do not actually produce the finished ads; instead they hire printers, photographers, engravers, typographers and others to complete the finished ad. For the production of the approved TV commercial, the production department may supervise the casting of actors to appear in the ad, the setting for scenes and selecting an independent production studio. The production department sometimes hires an outside director to transform the creative concept to a commercial. Finance and accounting department An advertising agency is in the business of providing services and must be managed that way. Thus, it has to perform various functions such as accounting, finance, human resources etc. it must also attempt to generate new business. Also this department is important since bulk of the agencys income approx. 65% goes as salary and benefits to the employees. Functions of advertising agency: Professionals at advertising agencies and other advertising organizations offer a number of functions including: Account Management: Within an advertising agency the account manager or account executive is tasked with handling all major decisions related to a specific client. These responsibilities include locating and negotiating to acquire clients. Once the client has agreed to work with the agency, the account manager works closely with the client to develop an advertising strategy. For very large clients, such as large consumer products companies, an advertising agency may assign an account manager to work full-time with only one client and, possibly, with only one of the clients product lines. For smaller accounts an account manager may simultaneously manage several different, though non-competing, accounts. Creating Team: The principle role of account managers is to manage the overall advertising campaign for a client, which often includes delegating selective tasks to specialists. For large accounts one task account managers routinely delegate involves generating ideas, designing concepts and creating the final advertisement, which generally becomes the responsibility of the agencys creative team. An agencys creative team consists of specialists in graphic design, film and audio production, copywriting, computer programming, and much more. Research: Full-service advertising agencies employ market researchers who assess a clients market situation, including understanding customers and competitors, and also are used to test creative ideas. For instance, in the early stages of an advertising campaign researchers may run focus group sessions with selected members of the clients target market in order to get their reaction to several advertising concepts. Researchers are also used following the completion of an advertising campaign to measure whether the campaign reached its objectives. Media Planning: Once an advertisement is created, it must be placed through an appropriate advertising media. Each advertising media, of which there are thousands, has its own unique methods for accepting advertisements, such as different advertising cost structures (i.e., what it costs marketers to place an ad), different requirements for accepting ad designs (e.g., size of ad), different ways placements can be purchased (e.g., direct contact with media or through third-party seller), and different time schedules (i.e., when ad will be run). Understanding the nuances of different media is the role of a media planner, who looks for the best media match for a client and also negotiates the best deals. An Advertising agency is responsible for coming up for an Idea for an advertisement for the customers these customers maybe anyone Coke Cola, Pepsi Adidis, Nike anyone who has something to sell pays money to an advertising agency to get there product into the mind of customer. The advertising agencies are responsible for marketing and producing their clients brand. For example, if the client is Dell Computers, the agencys role is to see what are the best ideas in promoting the product. It can be done with television commercials, print ads or internet ads. There are many services an agency offers to its client. http://www.smallbusinessnotes.com/operating/marketing/advertisingprocess.html M-2: Make an effective judgment which of these advertisement do you consider as best in its category and why? In my judgment the add of NIDO is best of all because it have solid persuasive entity of price where people know general price of milk per liter and they give low price as 39 rupees per liter, shown the target market as mentioned in the picture a child with his mother. Here mother giving love in shape milk as NIDO. They specified the quality in the sentence ghezayit sy barphoor dhood. The specified that its beneficial as quality for children health. They also mentioned from how much quantity a quality milk can be made. On the top the company named is mentioned. Which show the overall company advertisement too. Where as bright colors are used which show happiness of the family children. D-1: Evaluate your findings on the basis of the criteria for the category discussed in Merit section. As I mentioned in the merit part my findings in the add. That price is mentioned in the add. That per liter its cost 30 rupees. They have shown their target market as children. They shown in the add NIDO as the symbol of care LOVE of mother with children. They described how to make liquid milk from powder milk in the better quality its quality quantity measurements. That the formula making better milk. They shown NIDO have better hygiene quality and health making material as vitamins etc. I think they had covered in the add: Target Market Brand quality Brand Price Brand Quantity Brand Benefits Method of use Contents of product Appendix Inform Persuade Remind

Christine de Pizan :: Essays Papers

Christine de Pizan Perhaps what Christine de Pizan found most alluring in Jeanne d'Arc was her eagerness to go, not only where no woman had gone before, but where no man had worn the path down either; she was not only the first woman to lead France in War, but the first person under 19 to do so. She experienced that which "had hitherto not been discovered or known," a qualification Christine gives to women whom have claim to great feats (herself included) in her "Reply to Lady Reason" from THE BOOK OF THE CITY OF LADIES. Unlike Christine, Joan had faced adversity early on in the form of her parents who wished to force a husband upon her. While (respectively) Christine's father was encouraging her classical education, which would later help support her own children, Joan was on trial against her parents for refusing to marry. At 15, Christine married a court secretary, Etienne de Castel. At 17, Joan led France into battle. The two seem to have nothing in common but that they are both French women. At 25, however, Christine's fortune changed. She too had to fight for her rights in the French courts after her father, Tommaro di Benvenuto da Pizzano, died in 1380 (or '85, depending upon the source). Her husband died five or ten years later in 1390, leaving her estates along with those her father had left, both of which the French government would have liked to take from her in the lawsuits (lasting five years) following his death. Of this, she writes, in MUTATION OF FORTUNE, that by abandoning her with three children, fortune forced her to rely on her literary skills to support her family, thus transforming her role in society into a man's, allowing her to fight for her own rights as a woman. Moreover, in VISION, written in 1405, she argues that if her husband had lived, she sould never have had literary success. The three most apparent themes in Christine's life and works: women's rights, political ethics, and religious devotion- also explain her draw to Jeanne d'Arc, whose first and last experiences with France's judicial system, as well as her millitary experiences, encapsulate all of these themes.

The Educational and Race Issue on Everyday Use

Final Semester Take Home Test : Everyday Use Auliya Atika F. Auliya Atika F. Mr. Gindho Rizano M. Hum Prose II May 24, 2012 Final Task Examination The Educational and Race Issue in Everyday Use Everyday Use is a part of the short story collection In Love and Trouble: Stories of Black Woman (1973) by Alice Walker (Wikipedia). Alice Walker is an African – American blooded who often made issues about African – American itself mostly in her works . Everyday Use is one of her outstanding work which got many appreciation from literary’s devotees.This story itself is telling about an unlucky family who consist of Mama and her two daughters, where is a quarrel between Mama and her oldest daughter and also how her youngest daughter who have a very self low-esteem perceive any conflicts at their home. For this chance, I want to discuss the related topic which prominent enough to this stories, there are two things I want to discuss, the first is the educational issues betwe en the characters, especially about the contrary among Mama and Maggie with Dee.And the second is race issues which contain in some parts of this story. The characters of Mama and Maggie in this story described is not get a good education facilities because of some unexperctable problem: â€Å"I never had an education myself. After second grade the school was closed down† (page 3). Although she and her youngest sister just couldn’t reach the proper education, her oldest sister, Dee could enjoy school until college now and she even studied in a prestigious boarding Final Semester Take Home Test : Everyday Use Auliya Atika F. school at other city.Dee at her sixteen age already have her own unique style, from head to toe, so bright and colorful, and ever her hairstyle which Mama can’t tolerance it anymore from the bottom of her heart: â€Å"A dress down to the ground, in this hot weather. A dress so loud it hurts my eyes †¦. I feel my whole face warming from the heat waves it throws out† (page 4). Mama actually hopes by sending Dee to the highest level of education, she could get into the moment to share any knowledge as large as Dee got from school: â€Å"†¦we raised the money, the church and me, to send her to Augusta to school. † (page 2).And the best point of expentacy of Mama sending her to school is in order to Dee more appreciate her in any things. Mama hopes Dee could appreciate Mama’s large and manly body, Mama’s dark skin, and how Mama acted like a strong man and she loves it a lots. It is a very simple hope from a mother to a daughter actually, but Dee definitely couldn’t make it at all. Dee just come back home after a long time since the last time she came with her more arrogant style towards her own family. She even greet Mama with the strange greetings language â€Å"Wa-su-zo Tean-o,†, which actually an African language.She comes to home with a strange boy who she introduced to Mama as her boyfriend. Her lofty style towards Mama, and how she threats Mama and Maggie bad, as she’s much better on any points than both of them are the result of what we get from studied on years. She’s just alienated herself and make her own arrogant cogitation about her life. Ironically Maggie who just never left home and having a traumatic problems because of she almost burned of fire at her home in the past. Her body just shuffled when she walks and her chin always bend down. She’s kind of a very nervous girl and just taking anything given to her.She’s very unconfindent with her lack of education and very suffered of her serious shyness towards society out there. Eventhough Mama always says to her that someday she will marry John Thomas and sooner after then will gain her self confident and could be a stronger woman. We can see the ironic contradiction between those two siblings and how education and the lack of it could give them dangerous impact s to their each other life. Final Semester Take Home Test : Everyday Use Auliya Atika F. The race issue also coloring this story in some aspects.Alice Walker itself actually is African-American and like to mold the topic about race on her works. The stories in the collection book where this short stories published is taking the setting place around Walker’s home where contains of cultural mixing between the modern New York City and the East Africa Nation Uganda (Sparknotes). And also the characters in this story possibly reflected the author’s family. Walker is the youngest child of eight children in her family. Shes growing up during 1960’s-1970’s, and during that time she must to do a lot of work in her young age.Woman in this era still expected to do the house works stuff, such cooked, cleaned the house, etc. But it is actually is quite different with this story, because Mama ever tell about how she is doing some works which man used to do it, and in t he actual African-American tradition, it is not suitable for woman who doing the man’s work: I am a large, big-boned woman with rough, man-working hands. . . . I wear flannel nightgowns to bed and overalls during the day. I can kill a hog as mercilessly as a man. My fat keeps me hot in zero weather.I can work outside all day, breaking ice to get water for washing; I can eat pork liver cooked over the open fire minutes after it comes steaming from the hog. One winter I knocked a bull calf straight in the brain between the eyes with a sledge hammer and had the meat hung up to chill before nightfall. (page 1). We can observe the racism elements in this story firstly through Mama’s character. How she described her own appearance and and her life background and also how people think of her: â€Å"Who ever knew a Johnson with a quick tongue? Who can even imagine me looking a strange white man in the eye? (page 2). Another point which indicate the race element in this story is how Mama is comparing the skin color between she and her daughters: â€Å"Dee is lighter than Maggie, with nicer hair and a fuller figure. † (page 2). The African traditional culture in this stories also could be seen in the last part which Mama is arguing with Dee concerning the quilts, as their family heritage. Dee is really wanting the quilts, but Mama keep insistent to grant the grandmother’s command to give them to Maggie, it is a culture or that she keeps Final Semester Take Home Test : Everyday Use Auliya Atika F. n and don’t want to break it: â€Å"I†¦snatched the quilts out of Miss Wangero’s hands and dumped them into Maggie’s lap†¦Ã¢â‚¬  (page 9). The quilts itself used to wear and as a piece of uniforms that Dee’s grandfather wore during the civil war, it could be a symbolizes about Black-American suffering experiences. We could also observe the race issue through Dee’s character. The change of Dee’s n ame into an African name â€Å"Wangero Leewanika Kemanjo† actually because she wants to protest being named after the people who have oppressed her: â€Å"I couldn’t bear it any longer, being named after the people who oppress me† (Page 4)..By changing her name, she seemed doesn’t want to be associated with her family’s culture and she feels freedom after her name have changed. And although her new name is African name, but she doesn’t related it at all into her family. After being a more educational and smart woman who studied until the high level, Dee even felt ashamed with her family reality life: â€Å"She wrote me once that no matter where we â€Å"choose† to live, she will manage to come see us. But she will never bring her friends. † (page 3). She is even unaware to comprehend herself to learn making quilts, a traditional heritage from her family.She just looked the quilts through the material value, not from heritage va lue. Heritage or generation, it is not a symbolize of her family traditions, she just wear it without any meaning at all. Dee’s view on the value of family culture and tradition value seemed very contrast with Mama and her sister, Maggie. Mama and Maggie think that traditions are something eternal and no longer definited as an â€Å"Everyday Use†, it is always planted in their heart and mind as an admiration to their ancestors who have built these traditions since a very long time ago.As in the beginning of the story, Mama as a narrator proudly introduced herself as a strong African-American woman. Obviously we can conclude that the both issues I discuss this time is very related to each other in this story. The first is the educational issue that happened among the main characters, Mama and Maggie with Dee. Mama and Maggie who forced to give up their school since the beginner grade is very contrary with Dee who could continue her study until the high level, college. B ut the high education that Dee could Final Semester Take Home Test : Everyday UseAuliya Atika F. reach apparently couldn’t shape her become into a polite woman and a good children. She’s become arrogant with her high intellectual level, she unaware with her family cultural and traditions and even more underestimate her mother. And although Mama and Maggie are low in educational, but they have a highly appreciation to their own culture and tradition. So, the second issue which is about race could joint to the previous issue, the educational issue. Alice Walker is very famous to drop the race issue in her mostly works.In this story the race issues could we find out through the characteristics of especially Mama and Dee. Dee who have been in the year of college, but her appreciation to their family tradition is become weaker and make her be arrogant and underestimating her own family. Her intellect maybe has been killed her respect. So the education couldn’t determ ine someone become also better in her mindset and behavior. Works Cited Walker, Alice. Love and Trouble: Stories of Black Woman: Everyday Use. 1973 Klarer, Mario. An Introduction to Literary Studies (Second Edition). (London: Routledge, 2004) 103-115. www. wikipedia. org/Everyday_Use

Evidence Based Essay

Teaching in the twenty first century has become a major challenge for everyone involved with education. Not only do teachers have to worry about test scores and how to handle the multitude of differences when it comes to students. But, also making sure they have adequate documentation to support all the differences and education they are supplying. When adding the documentation and strategies to special education students it becomes even more difficult. However, using strategies that align with Common Core can easily engage and participate those that are special education students and have them become successful. Now that our country has moved more and more towards Common Core instruction it is important that teachers do not lose those that are struggling to learn. Adding the toughness and rigor of Common Core easily complicates this situation. As teachers we need to learn to adapt to the changing curriculum and engage our students in a way that they can still learn through the Common Core instruction. One way to do this is through using a variety of assessments. Variety of assessments allows teachers free range how to assess their children based on their learning styles. This can be done by using either formative or informative assessments. Formative assessments is a process used by teachers and students during instruction that provides feedback to adjust ongoing teaching and learning to improve students’ achievement of intended instructional outcomes (Dodge,2012). When we use formative assessments it is allowing us to see exactly the areas of need/improvement, as well as the areas of strength. This is wonderful because it allows teachers the opportunity to then re-teach students based off their areas of need. When we are teaching math it is important that we try to keep the lessons as actively engaging as possible. Math tends to be a  big struggle for many special education students. The more Common Core is pushed on students the more they feel as though they might not have the ability to learn. Therefore, using an inquiry and student learning model can benefit those who struggle with math. The inquiry and student learning model is where the teaching is put back on the students in the role of hands-on inquiry (Hertz, 2013). The teacher does the modeling and the students then do the work with each other and explain the process. This really allows the teacher ample time to observe and go work with students and grab data that might not be possible. While this is happening, the children are actually having fun and they are learning! Another way to engage children with Common Core is during reading and language arts instruction. Teaching children to read is the foundation for educational success. In order to get kids engaged in learning we need to make it fun and have the students take value in what they are doing. Reading is a wonderful subject, when done correctly, the teacher can really make it fun. Having students go through a topic or core for the day and then focusing differentiated hands-on centers will really allow the students to use what they are learning more effectively. Instead of students reading in a group and then doing worksheets, they are actually putting letters together using letter cubes or play –doh. Taking the concept they just learned about and making it into their own writing story. These are activities that children love and remain engaged in and what classrooms should be doing. Another way to ensure learning is taking place for all students is making sure that the space is free of any safety concerns for those who have physical or health limitations. Physically handicapped students are aware of the fact that they are physically different that most others and that there are certain things they cannot do (Watson 2011). Therefore, it is up to the teachers to set a positive image from the beginning. This will limit the amount of talking and self-esteem crushing that can take place in the classroom. It is also important for the teacher to set up the room before any children come in, so the environment is already positively set. Making sure that the room and areas are de-cluttered, and there is a defined area for a wheelchair to get through can make a big difference in how a physically challenged student feels. It is also important to let all involved with the disabled student, what the plans are in case of emergencies, such as; fire drills or a lock-down  situation. Teachers need to do their jobs to ensure the safety of all students disabled or not. Students that enter a classroom and are physically disabled, usually have some fine or gross motor skill issues. These issues can be worked on through an occupational therapist, but also need to be reinforced when the occupational therapist is not in the room. When it comes to cutting or using a scissors the teacher should find out if the student benefits from a hand over hand assist or the use of a specialized scissors to complete the task. Knowing how severely the student’s handwriting is effected is also a very important thing to note. If the student has extremely poor motor skills and writing is not an option, then the teacher needs to look into getting a communication device that will do the typing and written work for the student. It is also beneficial to know how much self-help the child needs. Does the child need help going to the bathroom and washing their hands, or zipping up a coat? These are all questions that can decline the amount of frustration on a teacher before the student is even in the classroom. Using all of these strategies can really help and cut down on any behavioral issues that can arise when a student becomes frustrated and overwhelmed by the amount they are not able to do. Since physically handicapped children have many issues to sort out, it might become overwhelming for them and they might not be able to socialize correctly or discuss how they are feeling. When this happens they need the support and strategies to help them work through their feelings. Teachers might have the students engage in a social skills group with only four or five other students. The one leading the group can focus on different social issues; such as; embarrassment, bullying, feeling left out. Even if the disabled child is unable to talk, they can bring their assistive technology to help them participate. Role-playing can also be a huge positive for everyone. Many times children do not know and understand what it is like to be physically handicapped and not have the ability to run and play soccer. So, when the shoe is on the other foot in a role-playing mode the students can then begin to see how much the disabled child is affected. Social skill interventions start with accurate diagnosis and continue by allowing students to practice positive social interactions in a step-by-step, decision-by-decision fashion (Beelmann, Pfingsten, & Losel, 1994). Teaching children is an art form. It is something that cannot be explained and truly  understood until others have walked in those shoes. All teachers can do is hope that we are using strategies effectively and communicating accurately to reach the needs of all the students, whether they are disabled or not. By using strategies and accommodations we are opening the door of possibilities and one that will benefit all that are involved not just the ones who qualify for those strategies and accomm odations. References Beelmann, A., Pfingsten, U., & Losel, F. (1994). Effects of training social competence in children: A meta-analysis of recent evaluation studies. Journal of Clinical Child Psychology, 23(3), 260-271. Dodge, J (2012). Tips for using formative assessments to help you differentiate instruction and improve student achievement. Retrieved fromhttp://www.scholastic.com/teachers/article/what-are-formative-assessments-and-why-should-we-use-them Hertz, M (2013). Common Core Standard: Third Grade Math Strategies. Retrieved from http://www.edutopia.org/blog/ccss-3rd-grade-math-strategies-mary-beth-hertz Watson, S (2011). Physically Handicapped Students. Retrieved from http://specialed.about.com/od/physicaldisabilities/a/physical.htm

Sleeping Dogs essays

Sleeping Dogs essays Power in the novel Sleeping Dogs, by Sonya Hartnett, is used in different ways to affect another character. The characters relationships with eachother are viewed by the construction of their interaction, which reflects their values and attitudes. The novel expresses power through manipulation, abuse, neglect, knowledge and monotony. From these uses there comes consequences which left me discontent. The portrayal of characters and their relationships with eachother are impacted by the way power has been used to affect each of them. The character Michelle is construted to use manipulation as a power to increase her status in the novel. This is to show that she feels more significant than the other characters in the novel. (121-122) Griffin confronts Michelle about her and her brother Jordans intimate relationship. She manipulates Jordan by telling Griffin this lie which leads to the death of Jordan. Through this result the writer suggests that manipulation is used as a power to create the character Michelle with a higher status in the novel, Michelle is portrayed to the reader as a spoilt brat, while I seem to take the writers point of view of this character. Griffin, in the novel, is constructed to use physical abuse as a type of power. He does this to relieve his anger, so he lashes out at his own son Jordan whilst drunk. (92-93) Griffin goes into Jordans bedroom drunk and bashes him up. The power Griffin has over Jordan is extreme. Even though Jordan is a grown man he still doesnt leave due to not being allowed back into the family. I found that the way Sonya Hartnett expressed this part of the novel very well. She used imagery to get a response from the reader in a certain way. This left me discontent of the character Griffin. The character Grace uses neglect towards her children, but even more so towards her daughter Michelle. The writer suggests that Grace is inactive. This is through her not really ...

Love-2 Essay Example | Topics and Well Written Essays - 500 words

Love-2 - Essay Example Sappho’s poetry is very feminine portraying jealousy, insecurity, and she had a way of evoking the sight, tongue, heart etc. as though they belonged to someone else. In her poetry, passion reigns supreme. Naturally her poetry is old fashioned and it projects old-fashioned love. There are many differences between the two. Naturally Sappho’s lines are ancient and Eliot’s modern. Apart from this, Sappho has written in passionate fervour of love, whereas Eliot shows the most unromantic side of it. Sappho is bristling with the romance, passion and sexual desire, while Eliot’s love is dreary and without imagination. Her poetry brims with imagination and she even uses the limbs as external think tanks. On the contrary, Eliot does not show much imagination or creativity in this song. It is a dry, matter-of-fact kind of song showing a very ordinary life, devoid of all sophistication. Sappho creates a world full of love, peopled by lovers with imaginative and creative dreams and desires. In this song, T.S. Eliot shows the bare modernity with the basest things in life and here love does not create an aura, but an ordinary, drudgery like living together and going around together. In a way both these poets reflect the ancient approach and modern approach to love. In ancient days, love is considered to be an ethereal feeling, reserved only for the lucky few. Physical desires did exist, but they were clothed in decency and fascinating, yet erotic love. Even though Sappho’s poetry was extremely feminine, she does not vulgarise it. In the modern approach, love is shown more as sex and the mental involvement comes as an afterthought and the poets represent this basic difference in their

Hot L Baltimore - Who is your favourite character and why Essay

Hot L Baltimore - Who is your favourite character and why - Essay Example Immediately the audience can understand the occupation, age and character of the young minx. She has no name, only an age: nineteen. Wilson gives her a tender age and makes her a prostitute at the same time. Maybe this is to reveal to the audience the cruelty of our age. Yet, nameless she presides over the entire three-act play, helping in any way possible. The most predominant emotions in her, makes the play embrace her as she wins over the audience with her charm and care. One of the most individualistic qualities about the Girl is her inability to reach a conclusion on anything she states. She is confused and regularly keeps changing her name and personality. This can also be one of the most alluring aspects about her because with her nothing stays definite. She changes like a chameleon making those around her incapable of deciphering her personality. It is evident that despite being in a profession that should harden one against the world, Girl is still as emotional and positive as possible. She feels this constant obligation to assist wherever and whenever possible. Sometimes enough so that sometimes she causes irritation such as the moment when in her attempts to help Bill she frustrates him into moving out of the way and distributing the mail. This is not the only instant her care shows because as soon as she discovers the mail contains eviction notices she immediately refuses to distribute it, claiming her disassociation with anything so negative. The Girl is not just caring, she is also very curious. This factor might be because of her age but this does not explain her desire to know anything that catches her attention. She wants to know about the ghosts in hotels in great detail and insists on asking a continuous series of questions regarding ghosts, their habitat and activities. This attracts the audience towards her because it